Today a client - either an individual or an institution-, has the oppurtunity to reach the product or service he needs from any point of the world. In another words, our globalized world began to get smaller and be the only market. And consequently the ‘royal seller’ situation turned to be ‘royal costumer’.
In this world, -which is changed by the fast expansion of products and service and also by the expectations of price and quality- companies need to be menaged in a ‘client-centered’ way to compete each other and survive. To make the client glad whose wills increase and vary,they have to respond to his expectations on a high level
|